CONTENT SERVICES
Blogs (net new or refreshed)
Social copy
Newsletters
Emails (nurture campaigns + onboarding messaging)
Guides/Ebooks
Branded content
Editing (structural + line edit)
Strategy
CURRENT AND PAST CLIENTS INCLUDE:
LinkedIn
Squarespace
Shopify
Globe and Mail Content Studio
Cognizant
Homebase
Relay
K-Y Canada
VEET Canada
Hudson’s
Forethought AI
Wattpad
EXAMPLES + CLIENTS
SHOPIFY
10 Effective Offline Marketing Strategies
Consumer Psychology: Sell to the Person Behind the Persona
Commerce in the World (brand content program I created in 2021 @ Shopify)
Wine is DTC’s Next Big Trend
Is Lounge Becoming the Biggest Underwear Brand?
Jimmy Butler’s BIGFACE Coffee Community
Social Commerce Is Here and Shaping How We Buy
What Does Brand Transparency Actually Mean and Why Does it Matter?
Maude’s Modern Intimacy and Sexual Wellness Basics
SQUARESPACE
8 ways to make money from a website
How to start a dropshipping business
GLOBE AND MAIL CONTENT STUDIO
Must-try foodie tours and trails in Ontario
Three Ontario chefs on their favourite fall ingredients
Our honeymoon in South Asia (as-told-to essay style)
HUDSON’S
Dalano Banton’s homecoming
WATTPAD
Scripts / Story School
i. Goals, motivation, conflict, and stakes
ii. Mastering the 'hook' in your stories
iii. Story engine/story coaster
iv. Character